Realtor.com - Email Parsing Integration

Realtor.com is one of the largest real estate platforms, generating thousands of buyer and seller leads for real estate agents every day. Fast response times are critical for converting these leads into closed deals. While Realtor.com doesn't offer a native API integration, Propel automatically handles Realtor.com leads by parsing the email notifications you receive when prospects inquire about your listings.

How Propel Works with Realtor.com

When a prospect inquires about a property on Realtor.com, you receive an email notification in your inbox. Propel monitors your inbox for these emails and automatically:

1. Parses the email to understand the Realtor.com email format
2. Extracts prospect information including name, email, phone number, and inquiry message
3. Identifies the property mentioned in the inquiry
4. Understands the request using AI to determine what the prospect is asking about
5. Responds automatically with personalized information about the property
6. Logs the conversation in your Propel dashboard for tracking and follow-up

This all happens automatically without any manual intervention, ensuring you never miss a Realtor.com lead.

Works for Real Estate:

• Buyer Leads: Propel handles inquiries about properties for sale, answers questions about pricing and features, and schedules showings
• Seller Leads: Propel handles seller inquiries, answers questions about listing services, and schedules listing presentations
• Rental Properties: Propel can also handle rental inquiries if you manage rental listings on Realtor.com

Realtor.com Email Format

Propel recognizes and parses Realtor.com emails in the following format:

Subject: New Lead: [Property Address]

A new lead has been submitted for your listing.

Contact Information:
Name: [Name]
Email: [Email]
Phone: [Phone]

Property: [Property Address]
Inquiry: [Message]

Propel's AI understands variations in Realtor.com's email format and can extract the relevant information regardless of minor formatting differences.

What Propel Extracts from Realtor.com Emails

From each Realtor.com lead email, Propel automatically extracts:

• Prospect Details: Name, email address, phone number (if provided)
• Property Information: Address, listing ID, or property name mentioned in the inquiry
• Inquiry Content: The prospect's message or questions
• Additional Context: Budget, timeline, location preferences, or other details (when available)

This information is used to create personalized responses and is logged in your Propel dashboard for tracking and follow-up.

Common Questions from Realtor.com Leads

Prospects from Realtor.com typically ask different questions depending on whether they're buyers or sellers:

For Buyer Leads:

• Availability: Is the property still available? When can I see it?
• Pricing: What is the asking price? Are there any price reductions?
• Property Details: Square footage, lot size, number of bedrooms/bathrooms, year built
• Showing Availability: When can I schedule a showing?
• Neighborhood: What is the neighborhood like? Schools, amenities, walkability
• Financing: What financing options are available? Are there any special programs?

For Seller Leads:

• Listing Services: What services do you provide? What are your fees?
• Market Analysis: What is my property worth? What are comparable sales?
• Timeline: How long does the listing process take? When can you list my property?
• Marketing: How will you market my property? What platforms will you use?

Propel automatically answers these questions using information from your property listings and can provide accurate, up-to-date details about availability, pricing, and property features.

Realtor.com-Specific Considerations

Realtor.com presents unique challenges that make automation essential:

High Volume, Fast Response Expectations: Realtor.com is one of the highest-traffic real estate platforms. Prospects expect responses within minutes, not hours. Research shows that responding within 5 minutes increases conversion rates by 9x. Manual response times of 2-4 hours mean you're losing leads to competitors who respond faster.

Buyer vs Seller Lead Routing: Realtor.com sends both buyer and seller inquiries. Propel automatically distinguishes between the two based on:

• Keywords in the inquiry (e.g., "buy", "purchase", "viewing" vs "sell", "list", "listing")
• Property type in the listing (for sale vs rental)
• Inquiry context (asking about viewing vs asking about listing services)

Structured Lead Format: Realtor.com sends well-structured lead emails with consistent formatting, making them ideal for automated parsing. This reliability means Propel can extract information accurately and consistently.

MLS Integration: Realtor.com pulls listings from MLS systems. Propel can match Realtor.com leads to your MLS listings automatically, ensuring accurate property information in responses.

Lead Quality: Realtor.com leads are typically more qualified than other sources because prospects have already viewed property details and photos. This means faster responses can lead to higher conversion rates.

Multi-Property Inquiries: Prospects often inquire about multiple properties or ask to see similar homes. Propel can identify when a prospect is interested in multiple properties and can suggest alternatives if their first choice isn't available.

Setting Up Realtor.com Integration

Since Propel works with Realtor.com through email parsing, setup is straightforward:

Step 1: Connect Your Email Account

1. Navigate to Settings > Integrations in Propel
2. Connect your Gmail or Microsoft 365/Outlook account
3. Grant Propel permission to read and send emails

For detailed instructions, see:

• Gmail - Email Provider Setup
• Microsoft 365 - Email Provider Setup

Step 2: Configure Your Mailbox

1. Go to Settings > Mailboxes
2. Create a new mailbox or select an existing one
3. Choose the email account where you receive Realtor.com notifications
4. Propel will automatically monitor this inbox for Realtor.com emails

Realtor.com emails typically come from noreply@realtor.com or similar addresses. Propel automatically recognizes these senders.

See Setting Up Your First Mailbox for detailed instructions.

Step 3: Add Your Property Listings

For Propel to provide accurate information in responses, make sure your property listings are up to date:

1. Go to Listings in Propel
2. Add or import your properties
3. Ensure availability, pricing, and property details are current

You can import listings from:

• Data Sources (Google Drive, OneDrive, Dropbox)
• Manual entry via the Listings page
• MLS integration (if available)

Step 4: Test the Integration

1. Send a test inquiry on Realtor.com for one of your listings
2. Check your Propel dashboard to see if the email was parsed correctly
3. Review the automated response to ensure it's accurate and personalized

Automation Workflow

Here's how Propel handles Realtor.com leads automatically:

1. Prospect inquires on Realtor.com → 2. Realtor.com sends email notification → 3. Propel detects email → 4. AI parses email and extracts information → 5. Propel creates personalized response → 6. Response sent to prospect → 7. Conversation logged in dashboard

This entire process happens within minutes, ensuring prospects receive timely, personalized responses even when you're not monitoring your inbox.

Realtor.com Email Subject Patterns

Propel recognizes Realtor.com emails by these common subject patterns:

• New Lead: [Property Address]
• New Inquiry: [Property Address]
• Lead for [Property Address]
• Inquiry: [Property Address]
• New Message About [Property Address]

Field Mappings

Propel extracts the following information from Realtor.com emails:

• Prospect Name: Usually in format "Name: [Name]" or "Contact Information: Name: [Name]"
• Email: Format "Email: [email]" or in contact information section
• Phone: Format "Phone: [number]" or "Phone Number: [number]"
• Property Address: Usually in subject line or "Property: [address]"
• Message: In email body, often labeled as "Inquiry: [message]" or "Message: [message]"

Special Considerations

• Realtor.com emails may include HTML formatting
• Some emails include property photos or links to the listing
• Lead source tracking: Look for "Source: Realtor.com" or similar in email headers
• Property ID may be in email body or subject line
• Some emails include prospect preferences (budget, timeline, location) when provided
• MLS listing ID may be included for matching purposes

Measuring Success

Track these metrics to measure your Realtor.com integration success:

• Response Time: Average time from Realtor.com email to first reply (target: under 5 minutes)
• Response Rate: Percentage of Realtor.com leads that receive a reply (target: 100%)
• Parsing Accuracy: How accurately Propel extracts information from Realtor.com emails
• Showing Booking Rate: Percentage of Realtor.com leads that book showings (target: 30%+)
• Conversion Rate: Percentage of Realtor.com leads that result in closed deals (target: 10%+)

Frequently Asked Questions

Does Realtor.com send phone leads?

Realtor.com primarily sends leads via email notifications. Some prospects may call directly, but most inquiries come through the platform's email system. Propel handles email leads automatically while flagging any phone leads for immediate manual follow-up.

Can I auto-reply to Realtor.com leads with showing links?

Yes, but timing matters. Realtor.com leads often ask specific questions first (availability, pricing, property details). Propel answers those questions first, then offers to schedule a showing. After the prospect expresses strong interest, Propel can provide showing links and availability.

How do I handle Realtor.com leads for properties I've already sold?

Propel can check your property database in real-time. If a property is already sold, the system can automatically respond with: "Thanks for your interest! This property has been sold, but I have similar properties available. Would you like to see those instead?" This saves you from manually checking availability for every inquiry.

What about Realtor.com's buyer vs seller leads?

Realtor.com sends both buyer and seller inquiries. Propel automatically distinguishes between the two based on:

• Keywords in the inquiry (e.g., "buy", "purchase", "viewing" vs "sell", "list", "listing")
• Property type in the listing (for sale vs rental)
• Inquiry context (asking about viewing vs asking about listing services)

For Real Estate Agents: Propel can handle both buyer and seller leads and route them to the appropriate workflow or team member based on your configuration.

Can Propel handle inquiries about multiple properties?

Yes. If a prospect inquires about multiple properties or asks to see similar homes, Propel can:

• Identify all properties mentioned in the inquiry
• Provide information about each property
• Suggest alternatives if their first choice isn't available
• Schedule showings for multiple properties if requested

How does Propel handle Realtor.com's lead forwarding?

Realtor.com may forward leads to multiple email addresses if you have a team. Propel can handle this by:

• Detecting duplicate leads across mailboxes
• Consolidating conversations to avoid multiple responses
• Routing leads to the appropriate team member based on your configuration

Can Propel integrate with MLS listings?

Propel can match Realtor.com leads to your MLS listings automatically. If you import listings from MLS or sync with your MLS system, Propel can:

• Match Realtor.com leads to MLS listings by address or listing ID
• Pull accurate property details from MLS
• Ensure responses include up-to-date MLS information

Troubleshooting

Propel isn't detecting Realtor.com emails

Possible causes:

• Email account not connected
• Mailbox not configured or not enabled
• Emails going to a different folder

Solutions:

1. Verify your email account is connected in Settings > Integrations
2. Check that your mailbox is enabled in Settings > Mailboxes
3. Ensure Realtor.com emails are arriving in the monitored inbox/folder
4. Check email filters that might be moving Realtor.com emails to other folders

Information not extracted correctly

If Propel isn't extracting information correctly from Realtor.com emails:

1. Check the email format in your inbox - Realtor.com may have updated their format
2. Review parsed emails in your Propel dashboard to see what was extracted
3. Contact support if you notice consistent parsing issues

Responses not being sent

If responses aren't being sent to Realtor.com prospects:

1. Verify your mailbox is enabled
2. Check response rules in Settings > Mailboxes to ensure responses are allowed
3. Review approval settings if approvals are required before sending

Related Integration Guides

Looking to integrate with other lead sources? Check out our guides for:

• Zillow - Email Parsing Integration
• Apartments.com - Email Parsing Integration
• Homes.com - Email Parsing Integration
• Craigslist - Email Parsing Integration
• Facebook Marketplace - Email Parsing Integration

Need Help?

If you have questions about integrating Realtor.com with Propel:

• Support Email: partners@propelhq.io
• Documentation: Browse our complete documentation for more guides
• Getting Started: See Getting Started for setup instructions