StreetEasy - Email Parsing Integration

Integration Level: Email Parsing

StreetEasy is the leading real estate platform in New York City, generating thousands of inquiries for rental properties and properties for sale in the NYC market. Whether you're managing rental listings or selling homes in NYC, StreetEasy generates leads that need fast responses. While StreetEasy doesn't offer a native API integration, Propel automatically handles StreetEasy leads by parsing the email notifications you receive when prospects inquire about your listings.

How Propel Works with StreetEasy

When a prospect inquires about a property on StreetEasy, you receive an email notification in your inbox. Propel monitors your inbox for these emails and automatically:

1. Parses the email to understand the StreetEasy email format
2. Extracts prospect information including name, email, phone number, and inquiry message
3. Identifies the property mentioned in the inquiry
4. Understands the request using AI to determine what the prospect is asking about
5. Responds automatically with personalized information about the property
6. Logs the conversation in your Propel dashboard for tracking and follow-up

This all happens automatically without any manual intervention, ensuring you never miss a StreetEasy lead.

Works for All Use Cases:

• Rental Properties: Propel handles inquiries about rental listings, answers questions about availability and pricing, and schedules tours
• Properties for Sale: Propel handles buyer inquiries, answers questions about properties for sale, and schedules showings
• Both: If you manage both rentals and sales, Propel automatically distinguishes between the two and responds appropriately

StreetEasy Email Format

Propel recognizes and parses StreetEasy emails in the following format:

Subject: New inquiry for [Property Address]

Prospect: [Name]
Email: [Email]
Phone: [Phone]
Message: [Inquiry]
Property: [Property Address]
Listing ID: [ID]

Propel's AI understands variations in StreetEasy's email format and can extract the relevant information regardless of minor formatting differences.

What Propel Extracts from StreetEasy Emails

From each StreetEasy lead email, Propel automatically extracts:

• Prospect Details: Name, email address, phone number (if provided)
• Property Information: Address, listing ID, or property name mentioned in the inquiry
• Inquiry Content: The prospect's message or questions
• Additional Context: Move-in date preferences, budget, number of occupants, or other details (when available)

This information is used to create personalized responses and is logged in your Propel dashboard for tracking and follow-up.

Common Questions from StreetEasy Leads

Prospects from StreetEasy typically ask different questions depending on whether they're inquiring about rentals or properties for sale:

For Rental Properties:

• Availability: When is the property available for move-in?
• Pricing: What is the monthly rent and what fees are included?
• Pet Policy: Are pets allowed? What are the restrictions?
• Amenities: What amenities are included (parking, laundry, doorman, etc.)?
• Application Process: What is required to apply? What are the income requirements?

For Properties for Sale:

• Availability: Is the property still available? When can I see it?
• Pricing: What is the asking price? Are there any price reductions?
• Property Details: Square footage, lot size, number of bedrooms/bathrooms, building amenities
• Showing Availability: When can I schedule a showing?
• Co-op/Condop Considerations: Building board requirements, financial requirements

Propel automatically answers these questions using information from your property listings and can provide accurate, up-to-date details about availability, pricing, and property features.

NYC-Specific Considerations

StreetEasy is NYC-focused, which presents unique characteristics:

High Competition, Fast Response Expectations: The NYC real estate market is extremely competitive. Prospects expect responses within minutes, not hours. Research shows that responding within 5 minutes increases conversion rates by 9x. Manual response times of 2-4 hours mean you're losing leads to competitors who respond faster.

Co-op and Condop Requirements: NYC has unique property types (co-ops, condops) with specific requirements:

• Co-op board approval - Buyers need board approval, which affects showing scheduling
• Financial requirements - Income and asset requirements are often strict
• Application complexity - Applications can be more complex than other markets

Propel can help explain these requirements and guide prospects through the process.

High Volume: StreetEasy generates high volumes of inquiries, especially for popular neighborhoods. Automation is essential to handle the volume without missing leads.

Neighborhood-Specific Language: NYC neighborhoods have specific characteristics and terminology. Propel understands NYC-specific terms and can provide neighborhood context in responses.

Rent Stabilization: NYC has rent-stabilized apartments with specific rules and regulations. Propel can help explain rent stabilization and its implications.

Use Case-Specific Handling:

• Property Managers: Propel focuses on rental inquiries, answers questions about availability and pricing, and schedules tours
• Real Estate Agents: Propel focuses on buyer/seller inquiries, answers questions about properties for sale, and schedules showings
• Both: Propel can handle both types of inquiries and route them to the appropriate team or workflow

Setting Up StreetEasy Integration

Since Propel works with StreetEasy through email parsing, setup is straightforward:

Step 1: Connect Your Email Account

1. Navigate to Settings > Integrations in Propel
2. Connect your Gmail or Microsoft 365/Outlook account
3. Grant Propel permission to read and send emails

For detailed instructions, see:

• Gmail - Email Provider Setup
• Microsoft 365 - Email Provider Setup

Step 2: Configure Your Mailbox

1. Go to Settings > Mailboxes
2. Create a new mailbox or select an existing one
3. Choose the email account where you receive StreetEasy notifications
4. Propel will automatically monitor this inbox for StreetEasy emails

StreetEasy emails typically come from noreply@streeteasy.com or similar addresses. Propel automatically recognizes these senders.

See Setting Up Your First Mailbox for detailed instructions.

Step 3: Add Your Property Listings

For Propel to provide accurate information in responses, make sure your property listings are up to date:

1. Go to Listings in Propel
2. Add or import your properties
3. Ensure availability, pricing, and amenities are current
4. Include NYC-specific details like co-op/condop status, building amenities, etc.

You can import listings from:

• Data Sources (Google Drive, OneDrive, Dropbox)
• Manual entry via the Listings page

Step 4: Test the Integration

1. Send a test inquiry on StreetEasy for one of your listings
2. Check your Propel dashboard to see if the email was parsed correctly
3. Review the automated response to ensure it's accurate and personalized

Automation Workflow

Here's how Propel handles StreetEasy leads automatically:

1. Prospect inquires on StreetEasy → 2. StreetEasy sends email notification → 3. Propel detects email → 4. AI parses email and extracts information → 5. Propel creates personalized response → 6. Response sent to prospect → 7. Conversation logged in dashboard

This entire process happens within minutes, ensuring prospects receive timely, personalized responses even when you're not monitoring your inbox.

StreetEasy Email Subject Patterns

Propel recognizes StreetEasy emails by these common subject patterns:

• New inquiry for [Property Address]
• New message about [Property Address]
• Inquiry: [Property Address]
• Lead from StreetEasy: [Property Address]

Field Mappings

Propel extracts the following information from StreetEasy emails:

• Prospect Name: Usually in format "Prospect: [Name]" or "From: [Name]"
• Email: Format "Email: [email]" or in reply-to header
• Phone: Format "Phone: [number]" or "Phone Number: [number]"
• Property Address: Usually in subject line or "Property: [address]"
• Listing ID: Often included as "Listing ID: [ID]" or "StreetEasy ID: [ID]"
• Message: In email body, often after contact information

Special Considerations

• StreetEasy emails may include HTML formatting
• Some emails include property photos or links to the listing
• Lead source tracking: Look for "Source: StreetEasy" or similar in email headers
• Listing ID may be in email body or subject line
• NYC-specific property details (co-op, condop, rent-stabilized) may be mentioned

Measuring Success

Track these metrics to measure your StreetEasy integration success:

• Response Time: Average time from StreetEasy email to first reply (target: under 5 minutes)
• Response Rate: Percentage of StreetEasy leads that receive a reply (target: 100%)
• Parsing Accuracy: How accurately Propel extracts information from StreetEasy emails
• Tour/Showing Booking Rate: Percentage of StreetEasy leads that book tours or showings (target: 30%+)
• Conversion Rate: Percentage of StreetEasy leads that sign leases or make offers (target: 15%+)

Frequently Asked Questions

Does StreetEasy send leads for both rentals and sales?

Yes, StreetEasy sends leads for both rental properties and properties for sale. Propel automatically distinguishes between the two based on:

• Property type in the listing (rental vs for sale)
• Keywords in the inquiry (e.g., "rent", "lease" vs "buy", "purchase")
• Listing category from your StreetEasy account

For Property Managers: Propel focuses on rental inquiries and can either ignore sale leads or forward them to the appropriate team member.

For Real Estate Agents: Propel focuses on sale inquiries and can either ignore rental leads or forward them to the appropriate team member.

For Teams Managing Both: Propel can handle both types of inquiries and route them to the appropriate workflow or team member based on your configuration.

How does Propel handle NYC-specific property types (co-ops, condops)?

Propel can help explain NYC-specific property types and requirements:

• Co-op board approval - Propel can explain the board approval process
• Financial requirements - Propel can explain income and asset requirements
• Application complexity - Propel can guide prospects through the application process

You can customize responses to include NYC-specific information in your property listings.

Can I customize responses for StreetEasy leads?

Yes, you can customize responses for StreetEasy leads using:

• Response Rules in mailbox settings to control when and how Propel responds
• Custom templates for StreetEasy-specific scenarios
• Approval workflows to review responses before sending

See Configuring Mailbox Settings for more information.

Troubleshooting

Propel isn't detecting StreetEasy emails

Possible causes:

• Email account not connected
• Mailbox not configured or not enabled
• Emails going to a different folder

Solutions:

1. Verify your email account is connected in Settings > Integrations
2. Check that your mailbox is enabled in Settings > Mailboxes
3. Ensure StreetEasy emails are arriving in the monitored inbox/folder
4. Check email filters that might be moving StreetEasy emails to other folders

Information not extracted correctly

If Propel isn't extracting information correctly from StreetEasy emails:

1. Check the email format in your inbox - StreetEasy may have updated their format
2. Review parsed emails in your Propel dashboard to see what was extracted
3. Contact support if you notice consistent parsing issues

Responses not being sent

If responses aren't being sent to StreetEasy prospects:

1. Verify your mailbox is enabled
2. Check response rules in Settings > Mailboxes to ensure responses are allowed
3. Review approval settings if approvals are required before sending

Related Integration Guides

Looking to integrate with other lead sources? Check out our guides for:

• Zillow - Email Parsing Integration
• Realtor.com - Email Parsing Integration
• Homes.com - Email Parsing Integration
• Apartments.com - Email Parsing Integration

Need Help?

If you have questions about integrating StreetEasy with Propel:

• Support Email: partners@propelhq.io
• Documentation: Browse our complete documentation for more guides
• Getting Started: See Getting Started for setup instructions