Use Case Guides

How Do I Manage Real Estate Listings for Sale?

Learn how to add, manage, and maintain real estate listings for sale in Propel, including setting listing prices, property details, open houses, price changes, and linking listings to buyer inquiries.

This guide explains how to manage real estate listings for sale in Propel, including adding properties, setting listing prices, updating property details, managing open houses, tracking price changes, and ensuring listings are properly linked to buyer inquiries. Well-maintained listings are essential for Propel to provide accurate information and match buyers with the right properties.

Why Real Estate Listings Matter

Real estate listings for sale are the foundation of Propel's ability to help buyers find properties. Propel uses listing data to:

  • Answer questions - Respond accurately to inquiries about specific properties
  • Suggest properties - Match buyers with properties that meet their criteria
  • Check availability - Verify if properties are still available when buyers inquire
  • Provide details - Share accurate information about pricing, features, and property details
  • Schedule showings - Schedule property viewings for interested buyers

The more complete and accurate your listings, the better Propel can serve your buyers.

Adding Real Estate Listings for Sale

You can add listings for sale manually or import them from data sources.

Manual Addition

Add listings one at a time through the Listings page:

Step 1: Navigate to Listings

  1. Go to Listings from the sidebar
  2. Click "Add Listing" button at the top of the page

Step 2: Enter Property Information

Fill in the property details. For real estate listings for sale, focus on these fields:

Basic Information:

  • Address - Street address of the property
  • City - City where the property is located
  • State/Region - State or region
  • Postal Code - ZIP or postal code
  • Building Name - Name of the building or complex (if applicable)
  • Unit Number - Unit or apartment number (if applicable)

Property Details:

  • Property Type - Single Family Residential, Multi-Family, Condo, Townhouse, Commercial, etc.
  • Bedrooms - Number of bedrooms (0 for studios)
  • Bathrooms - Number of bathrooms
  • Square Feet - Living area square footage
  • Lot Size - Lot size in square feet (for houses)
  • Year Built - When the property was built
  • Floor - Floor number (if applicable for condos/apartments)

Pricing (Sales-Specific):

  • Listing Price - The asking price for the property
  • Price Per Square Foot - Calculated automatically or set manually
  • Currency Code - USD, CAD, etc.
  • Days on Market - Number of days the property has been listed

Availability:

  • Availability Status - Available, Pending, Sold, Coming Soon, Off Market
  • Available From - When the property becomes available (if applicable)

Features and Amenities:

  • Has Parking - Parking availability (Yes, No, Garage, Driveway, Street, etc.)
  • Has Balcony - Balcony or outdoor space
  • Has View - Special views or features
  • Laundry - Laundry facilities (In-unit, Building, None)
  • Amenities - Property-specific amenities (fireplace, hardwood floors, updated kitchen, etc.)
  • Building Amenities - Shared building features (gym, pool, concierge, etc.)

Additional Information:

  • Description - Detailed property description
  • Website Link - Link to MLS listing, virtual tour, or property website
  • External Listing ID - MLS number or your internal property identifier

Organization:

  • Listing Agent - Agent assigned to this listing (if applicable)
  • Priority - Priority level for matching (1 = highest priority, use for featured properties)

Step 3: Save the Listing

Click "Save" to create the listing. Propel will immediately start using this listing data to answer questions and suggest properties to buyers.

Tip: You don't need to fill in every field - add the information that's relevant for your properties. Propel works with whatever data you provide, but more complete listings lead to better matches.

Importing from Data Sources

You can import listings automatically from cloud storage:

Supported Data Sources

  • Google Drive - Import from Google Sheets or CSV files
  • OneDrive/SharePoint - Import from Excel files or CSV files
  • Dropbox - Import from CSV files

How Import Works

  1. Connect Data Source - Link your cloud storage account in Settings > Data Sources
  2. Upload Files - Place your listing files (CSV, Excel, Google Sheets) in the connected folder
  3. Automatic Sync - Propel automatically extracts and imports listing data
  4. Field Mapping - Propel maps your file columns to listing fields automatically

For detailed instructions, see Data Sources (Google Drive, OneDrive, Dropbox).

Real Estate Use Case Examples:

  • MLS Export: Export listings from your MLS system to CSV, upload to Google Drive, and Propel imports them automatically
  • CRM Sync: Sync listings from your CRM by exporting to Excel and uploading to OneDrive
  • Spreadsheet Management: Maintain listings in Google Sheets and Propel syncs automatically

Managing Listing Prices

Accurate pricing information helps buyers understand costs and helps Propel match them with properties in their budget.

Listing Price

Set the Listing Price to the current asking price. This is the primary price field Propel uses for:

  • Price matching - Matching buyers with properties in their budget
  • Price questions - Answering "What's the asking price?" questions
  • Price comparisons - Comparing properties by price

Price Per Square Foot

Price Per Square Foot is calculated automatically based on listing price and square footage, or you can set it manually. This helps:

  • Price comparisons - Compare properties by price per square foot
  • Market analysis - Understand pricing relative to market
  • Buyer questions - Answer questions about value and pricing

Days on Market

Track Days on Market to monitor:

  • Listing age - How long the property has been listed
  • Market performance - Whether the property is selling quickly or slowly
  • Price adjustment timing - When to consider price reductions

Update days on market regularly to keep this metric accurate.

Price Changes

Update pricing when:

  • Price reductions - Lower the asking price to attract more buyers
  • Price increases - Raise the price if market conditions change
  • Market adjustments - Adjust pricing based on comparable sales
  • Seller requests - Update pricing per seller instructions

Best Practice: When you reduce a price, update the listing price immediately. Propel will use the new price in all responses, and buyers will see current pricing.

Managing Availability Status

Keeping availability status current is critical for accurate responses and preventing confusion.

Availability Status Options

Set the availability status to reflect the current state:

  • Available - Property is actively listed and available for showings
  • Pending - Offer received and accepted, awaiting closing
  • Sold - Property has closed, no longer available
  • Coming Soon - Property will be listed soon (pre-listing)
  • Off Market - Temporarily off market (not actively listed)

Updating Availability

Update availability when:

  • Property is sold - Change status to "Sold" immediately after closing
  • Offer accepted - Change status to "Pending" when offer is accepted
  • Back on market - Change status to "Available" if pending sale falls through
  • Temporarily off market - Set to "Off Market" if seller wants to pause listing

Best Practices for Availability

  • Update immediately - Change status as soon as a property is sold or pending
  • Be accurate - Ensure status reflects actual availability
  • Review regularly - Check availability status weekly
  • Communicate changes - Update status when properties go pending or sold

Managing Property Details

Complete property information helps Propel match buyers with properties that have the features they want.

Property Type

Set Property Type accurately:

  • Single Family Residential - Detached houses
  • Multi-Family - Duplexes, triplexes, etc.
  • Condo - Condominiums
  • Townhouse - Townhomes
  • Commercial - Commercial properties
  • Other - Other property types

This helps Propel filter and match properties correctly.

Square Footage and Lot Size

Accurate size information is important:

  • Square Feet - Living area square footage
  • Lot Size - Lot size in square feet (for houses)
  • Price Per Square Foot - Calculated automatically or set manually

Buyers frequently ask about size, so accurate measurements help Propel answer questions correctly.

Year Built

Include Year Built to help:

  • Age questions - Answer questions about property age
  • Condition assessment - Help buyers understand property condition
  • Historical context - Provide context about property history

Features and Amenities

List property features:

  • Interior features - Fireplace, hardwood floors, updated kitchen, etc.
  • Exterior features - Yard, deck, patio, pool, etc.
  • Parking - Garage, driveway, street parking, etc.
  • Special features - Views, location benefits, unique characteristics

Building Amenities (For Condos/Apartments)

For condos and apartments, list shared building amenities:

  • Fitness - Gym, fitness center
  • Recreation - Pool, rooftop, lounge
  • Services - Concierge, doorman, package room
  • Parking - Garage, covered parking
  • Other - Laundry room, bike storage, etc.

Managing Open Houses

Open houses are important for real estate listings. While Propel doesn't directly manage open house scheduling, you can track open house information in listings.

Open House Information

Include open house details in:

  • Property Description - Mention upcoming open houses
  • Website Link - Link to listing page with open house schedule
  • Custom Fields - Track open house dates and times

Open House Coordination

When buyers ask about open houses:

  • Propel provides information - Shares open house details from listing
  • Schedules showings - If buyers can't attend open house, Propel can schedule private showings
  • Follows up - Propel can follow up after open houses with interested buyers

Tracking Price Changes

Price changes are common in real estate. Track and manage price changes effectively:

When to Change Prices

Consider price changes when:

  • Market conditions change - Adjust based on comparable sales
  • Property isn't selling - Price reduction may attract more buyers
  • Seller requests - Update per seller instructions
  • Competition changes - Adjust based on new listings in area

How Propel Handles Price Changes

When you update listing price:

  • Immediate updates - Propel uses new price in all responses immediately
  • Buyer notifications - Buyers who inquired will see updated pricing
  • Price matching - Propel matches buyers with properties using new prices
  • Historical tracking - Price change history is maintained

Price Reduction Strategy

For price reductions:

  1. Update listing price - Change to new asking price
  2. Update days on market - Keep days on market current
  3. Notify interested buyers - Propel can mention price reductions to buyers who previously inquired
  4. Market the change - Price reductions often attract new buyer interest

Linking Listings to Buyer Inquiries

Propel automatically links listings to buyer inquiries when:

  • Buyers ask about properties - Mentions specific addresses, MLS numbers, or property IDs
  • Properties are suggested - Propel suggests properties based on buyer criteria
  • Showings are scheduled - Properties are linked when showings are booked

How Linking Works

Propel links listings by matching:

  • Address - Street address mentions
  • MLS numbers - MLS listing ID references
  • Property IDs - External listing ID mentions
  • Building names - Building or complex name references

Verifying Links

You can verify listings are linked correctly:

  1. Open engagement - View the buyer engagement detail
  2. Check listing interactions - See which properties were discussed
  3. Review conversation - Confirm properties mentioned match links
  4. Update if needed - Manually link properties if automatic linking missed something

Manual Linking

If a listing isn't automatically linked:

  1. Open engagement - View the buyer engagement detail
  2. Find listing section - Look for listing or property references
  3. Select listing - Choose the correct listing from your list
  4. Save - Link is created

Maintaining Listings

Regular maintenance ensures listings stay accurate and useful.

Regular Updates

Review and update listings:

  • Weekly - Check availability status and update as needed
  • When properties sell - Immediately update status to "Sold"
  • When prices change - Update listing price immediately
  • When new listings added - Add new listings promptly

Data Quality

Ensure listing data is:

  • Accurate - Prices, availability, and details are correct
  • Complete - Include all relevant information
  • Current - Update information as it changes
  • Consistent - Use consistent formats and terminology

Bulk Updates

For multiple listings:

  • Use data sources - Update via CSV/Excel import
  • Export and re-import - Export listings, update in spreadsheet, re-import
  • Update in batches - Group similar updates together

Best Practices

Complete Information

  • Fill key fields - Address, listing price, bedrooms, bathrooms, square feet, property type
  • Add descriptions - Detailed descriptions help buyers understand properties
  • Include amenities - Complete amenity lists improve matching
  • Set availability - Keep availability status current

Accurate Pricing

  • Set correct listing price - Ensure asking price is accurate
  • Update price changes - Change prices immediately when they change
  • Track days on market - Keep days on market current
  • Calculate price per sqft - Use accurate square footage for calculations

Current Availability

  • Update immediately - Change status when properties sell or go pending
  • Be precise - Accurate status prevents confusion
  • Review regularly - Check availability weekly
  • Communicate changes - Update status promptly

Regular Maintenance

  • Weekly reviews - Check availability and status
  • Monthly audits - Review pricing and property details
  • Prompt updates - Update when properties sell or prices change
  • Data cleanup - Remove or archive old sold listings

Related Documentation

Use Case Guides

How Do I Schedule Showings for Buyers?

Learn how Propel automatically schedules property showings for buyers, coordinates with sellers, manages agent availability, sends confirmations, and follows up after showings.

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Real Estate Agent Workflow: Managing Buyer and Seller Leads

Learn the complete real estate agent workflow in Propel, from initial buyer and seller inquiries through qualification, showing scheduling, offer management, and closing coordination.

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How Do I Manage My Sales Pipeline for Real Estate?

Learn how Propel automatically tracks real estate sales stages, manages deal progression, coordinates contracts and closings, and provides pipeline visibility for buyer and seller transactions.

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How Do I Manage Seller Leads and Listing Inquiries?

Learn how Propel automatically handles seller inquiries, qualifies sellers, schedules listing presentations, responds to market analysis requests, and manages follow-up workflows.